Custom Beer Tags
OBJECTIVE:
A local up-and-coming brewing company named Yeasty Boys asked for help to produce custom beer tags to identify the type of beer that is filled in the clients’ growlers. The tags needed to have a modern, retail look and match the Yeasty Boys brand.
STRATEGY:
The most cost-effective solution was a performance polyester material that can be printed in full color to look like kraft paper. This material is low cost but has longevity and stiffness over and above a paper product. The tags were then completed with a gold eyelet to protect the hole but also give the tag a cool vibe. Because this product is so versatile, our client did not need to decide on just one design… We printed 8 different designs for fun!
RESULTS:
The final product turned out just amazing! We look forward to tasting some local Yeasty Boy beers coming soon!
PROJECT LEAD:
Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant
