Creating An Engaging Indiegogo Campaign Video

[pg_debug]

Creating An Engaging Indiegogo Campaign Video

OBJECTIVE:

ioCube, an innovative product designed to introduce children and teenagers to electronics and coding, needed a compelling video to support their Indiegogo crowdfunding campaign. The goal was to showcase the product’s features, inspire interest in STEM learning (Science, Technology, Engineering and Mathematics), and encourage viewers to contribute to the campaign.

STRATEGY:

We crafted two commercial-style videos, one longer for detailed storytelling and one shorter for quick, impactful messaging. To bring the product to life, we hired actors to authentically portray children and teens exploring and learning with ioCube. We developed the script and overall video strategy to emphasize the product’s educational value and ease of use, weaving in relatable scenarios and moments of discovery. The videos showcased ioCube’s hands-on utility, sparking interest in STEM while maintaining a fun, approachable tone. Each video concluded with a compelling call-to-action, urging viewers to support the Indiegogo campaign and help bring the product to market.

RESULTS:

The video successfully engaged the target audience, helping ioCube meet its crowdfunding goal of raising $54K USD. The product’s visibility increased significantly, and it is now available for purchase directly on their website, marking a successful transition from campaign to market.