“SUPER POWER” Couples ReTREAT Gift
OBJECTIVE:
We were asked to produce a special Couples ReTREAT gift for a group of “Super Power” couples, who was traveling to Palm Springs. We were required to select a product that was personalized (with a saying or slogan that related to each person), as well as, a couple of products that could be used/worn in a warmer climate.
STRATEGY:
The main theme we developed for this ReTREAT was “Super Power”. We selected super soft sleeveless tees for this project because they are comfortable to wear and perfect for the warm weather. The women’s shirts featured “Super”, while men’s featured “Power” and the theme came together to spell out “Super Power” as the couples stood next to each other. These shirts were strategically created because each couple represented a special HUMAN quality. Reebok® bucket hats were sized, personalized and decorated for each person. The females received white hats while the men received black.
RESULTS:
This product was successful in achieving the goal of a wonderful ReTREAT gift in its personalization and thoughtfulness.
PROJECT CREATOR:
Pete Kmech, MAS
President
