Company Branded Every-Day Hats
Objective:
With hats being such a popular item—and something most people already own—we wanted to create a branded version that was different. The goal was to design the hat people instinctively reach for when heading out the door.
Strategy:
To elevate the look and feel, we explored more refined decoration techniques, including 3D puff embroidery, to give the logo added depth and presence. At the same time, we kept the branding intentionally subtle, leaning into a more modern, retail-inspired aesthetic that feels stylish rather than overtly promotional.
Results:
The final designs strike a balance between brand alignment and everyday wearability. A tonal blues-on-blue option offers a clean, cohesive look that stays true to brand colours, while a black-on-black version with 3D puff embroidery delivers a more elevated, premium feel. Together, they create versatile options that people genuinely want to wear—helping the hat become a go-to staple rather than just another giveaway.
Project Leads:
Kelly Tran, B.Sc, MAS, FAM Certified
Promotional Marketing Consultant
