Company Branded Drink Accessories
OBJECTIVE:
Our client, Inland Heidelberg Cement Group, needed a few company-branded, budget-friendly giveaway products.
STRATEGY:
We wanted to provide a product that would have an impact yet still fit the client’s requirements. We selected this drink koozie because we could do a full-colour two-sided imprint to provide the maximum ‘WOW FACTOR’.
RESULTS:
The client loved the drink koozies, and everybody wanted one. In fact, they even had to place a second order to ensure everyone got one.
PROJECT LEAD:
Melissa Milligan, CAS, FAM Certified
Senior Promotional Marketing Consultant
