Company Branded Baby Products

OBJECTIVE:

SMS Equipment wanted to put together a package to celebrate the birth of a new SMS baby by creating an SMS Newborn kit.

STRATEGY:

We started with brainstorming items that new families would find functional and gender-neutral. We came up with a package including a custom printed ultra soft and smooth microfleece baby blanket with little SMS benches and equipment all over the blanket. Next was an imprinted onesie with Newest Recruit in English and French. Last but not least, was the 11” Mokey the Bear teddy bear with salmon hoodies and the SMS benches imprinted on the back.

RESULTS:

The final products turned out beautifully and paired together to make a lovely gift that new families will cherish.

PROJECT LEAD:

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant

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