Christmas Mail Campaign
OBJECTIVE:
The Good Samaritan Society was looking for a very inexpensive Christmas ornament to be part of the Christmas Mail Campaign to 4000 recipients. The product needed to be lightweight and fit into a standard size envelope.
STRATEGY:
Our solution was an acrylic ornament/suncatcher that could be used for both a Christmas ornament or adhered to a window as a suncatcher. The artwork that was used was a combination of a Christmas tree built from hearts and the Good Samaritan special 70th anniversary logo.
RESULTS:
Made in the USA and shipped along with a suction cup and loop, the ornament was a beautiful inexpensive gift that was appreciated by all employees and recipients.
PROJECT CREATOR:
Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant
