Building Brand Connections Through Play

Objective:

Stahl Peterbilt sought to expand their customer appreciation initiatives by introducing engaging, family-friendly items for their clients’ children. The primary goal was to create a welcoming, thoughtful environment at the dealership. Stahl Peterbilt wanted to ensure that when clients come in to purchase a commercial vehicle, they feel the company truly cares about their entire family—even if the children are not physically present at the point of sale.

Strategy:

To complement their existing toy collection—which already features mini football stress toys, Pop It bounce balls, and 6″ animal plushies—we developed an interactive, custom-branded puzzle cube idea. This unique promotional product serves as both an entertaining toy for kids and a memorable keepsake for the home:

Custom Truck Photography: Instead of standard colors, the faces of the custom Rubik’s Cube feature vibrant, high-quality photographs showcasing Stahl Peterbilt’s signature trucks and corporate branding. The design integrates the classic red and black corporate color scheme alongside the striking imagery.
Interactive Brand Engagement: The puzzle cube format encourages hands-on interaction, keeping the Stahl Peterbilt brand front and center in a fun, mentally stimulating way.
Premium Presentation: Each puzzle cube is individually shrink-wrapped to maintain a crisp, clean presentation before being handed off to families.

Results:

The addition of the custom puzzle cubes has beautifully rounded out Stahl Peterbilt’s youth giveaway collection. It has successfully added an extra layer of personal care to the dealership’s high-end sales experience.

By offering a creative toy that highlights their actual fleet, Stahl Peterbilt has successfully bridged the gap between a major corporate transaction and a thoughtful family gesture. The cubes have been incredibly well-received, helping truck buyers leave the dealership with a high-quality gift that brings joy to their children and reinforces a lasting, positive connection with the brand.