Budget-Friendly Conference Giveaways

OBJECTIVE:

The client was looking for a budget-friendly giveaway for a conference, something that could be given away in bulk.

STRATEGY:

We pondered the question, “What items will people choose to keep and use?” and we realized that sometimes, it’s best to go back to the basics. This led us to the concept of a full-colour 3M Post-it note, which offers excellent decorative potential and carries a well-established brand name.

RESULTS:

The client was thrilled with the outcome of the sticky notes and was confident that their promotional item would be well-received.

PROJECT LEAD:

Melissa Milligan, CAS, FAM Certified
Senior Promotional Marketing Consultant

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