Branded Products in Swag Boxes

OBJECTIVE:

AltaSteel is an Edmonton-based, Canadian manufacturer of prime quality steel products from recycled scrap steel generated within the Alberta community. They came to us in need of branded products to put into customized swag boxes for their company Christmas gifts.

STRATEGY:

What better way to show appreciation to your 700 loyal employees at Christmas (or anytime) than by offering the gift of a customized swag box. To make the process of picking a gift even more special the client decided that the employees should have a choice of what they wanted. We ended up creating three themed boxes: Work Lunch Box, Christmas Morning Box, and a Coffee Box. Each box had carefully curated and branded promotional products in it with a customized “Thank You” card inside. The boxes were packed, labelled with a custom sticker, and delivered to individuals’ homes. All of the fulfillment was done by Creative, completely alleviating any stress for our client.

RESULTS:

Given the scope of the project, it all went off with without a hitch. The client was extremely happy every step of the way. And more importantly, the employees of AltaSteel were left feeling appreciated and grateful.

PROJECT LEAD:

Melissa Milligan, CAS, FAM Certified
Senior Promotional Marketing Consultant

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