Branded Jackets & Toquesfor Employees & Customers
Objective:
Our client, Capital City Cranes, wanted to create a premium set of branded apparel that reflects durability, craftsmanship, and brand pride. The concept focused on heavier-weight flannel and canvas jackets with hoods, paired with coordinating knit toques for added warmth and everyday practicality. A key design element was a custom leather patch featuring the logo, designed to be subtle, classic, and tasteful rather than overly branded. The goal was to produce timeless pieces that employees and customers would genuinely want to wear, reinforcing the brand through quality materials and understated design.
Strategy:
Select high-quality apparel that aligns with the brand’s rugged, dependable image while also offering comfort and versatility. The jackets and toques were chosen as premium appreciation items for valued employees and key customers, creating a cohesive set that could be worn together during colder seasons. The leather patch application added a heritage-inspired aesthetic, elevating both items beyond standard branded merchandise and positioning them as thoughtful, high-value pieces.
Results:
The jackets and toques were extremely well received by both employees and customers. The combination of durable materials, practical cold-weather design, and the classic leather logo patch created items that people were proud to wear. The understated branding made the apparel feel authentic and stylish, leading to frequent use both at work and in everyday settings while strengthening positive brand association.
Project Leads:
