
Branded Fiber Optic Wands
For King’s Alumni Night at Zoominescence
OBJECTIVE:
King’s University values and appreciates the importance of genuine relationships among peers, professors, staff and supporters of King’s. To continue the celebration of community, King’s hosted the Zoominescence King’s Alumni Night at the Edmonton Valley Zoo for alumni and staff with their families. This was an evening event that featured beautiful lighted igloos and displays and of course the animals of the City zoo.
STRATEGY:
King’s approached Lisa to source branded fiber optic wands to add to the flavour of the evening for gifts for the children at the entrance.
RESULTS:
The optic wands were a big hit and lit up the paths for the children. The gifts were a keepsake reminder of the brilliance of the outdoor light zoo festival and the importance of family and hope for the new year.
PROJECT LEAD:

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant
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