
Branded Beverage Can Caps For Giveaways
OBJECTIVE:
MCSnet consistently aims to enhance brand visibility and customer engagement through branded giveaway items at tradeshows, ensuring the brand remains in the hands of potential clients long after the event.
STRATEGY:
“The Cappy,” the beverage can cap and opener, is ideal for mass distribution — it’s small, easy to pack, and won’t weigh down the attendees as they move between tradeshow booths. With a high-visibility surface area, “The Cappy” keeps the MCSnet logo top-of-mind every time the recipient takes a sip. It turns any standard can into a mini billboard. Also, the item is both functional and uniquely addresses a real need — keeping bugs, dirt, and debris out of canned beverages.
RESULTS:
The budget-friendliness and the customizable aspect make it a fitting choice for MCSNet; It’s a giveaway that gets used repeatedly, reinforcing the brand each time.
PROJECT LEADS:
Monica Forss, B.P.E., CAS
Senior Promotional Marketing Consultant
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Gary Chan, B.Com
Project Manager & Social Media Specialist
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