25-Second Video Commercial

OBJECTIVE:

Our client needed a 25-second video produced to promote their latest offer. This video would be played on a massive screen at the center of a hockey arena.

STRATEGY:

We started with composing a script that would convey the entire message within 25 seconds. Once complete, the next stage was storyboards – a visual layout of the script to help our client imagine what the finished video and all animation would look like. This is an important step as video production is a time-intensive project so proper planning is key to sticking to the deadlines! We used kinetic typography for the underlying style of the video at the request of our clients. Finally, we matched the animation with upbeat music that matched the tempo of the animation.

RESULTS:

Our client was very happy with the result and had a fully produced commercial to be displayed all season long for the duration of the campaign!

PROJECT LEAD:

Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant

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