OBJECTIVE:

We were asked to produce a special gift as a wedding party favour to unify the entourage of a special wedding party with a “Friends” Theme. We were required to select a product that would represent not just the wedding theme but also represent the special bond between the couple and their entourage.

STRATEGY:

We determined that a custom imprinted t-shirt in the color/tones of the wedding would be a perfect product and fit. The t-shirt would not just encompass the client’s theme but they would also be a fantastic keepsake that could be worn over and over again to provide a lasting memory of the special occasion.

RESULTS:

This product was successful in its ability to provide a fun and memorable souvenir of the event and the couple. It also was a popular product that brought the couples entourage together. Note from the Happy Couple: “The t shirts were absolutely perfect! We wore them for the rehearsal and took professional photos in them. We are looking forward to using them at all future anniversaries and family events”.

PROJECT CREATOR: