Project Description

Gail Taylor Music logo

Website Design: Music, Public Speaking & Entertainment

OBJECTIVE:

Gail Taylor, a local artist and entertainer was looking for a website that would easily explain her multiple service offerings as a singer & song writer but also a keynote speaker and producer under her label Gail Taylor Music. A few specific requirements were: understanding of the music industry to correctly represent the different facets of our client’s business, a dynamic library of music videos on the website and the ability to launch the website in time for the next single’s release.

STRATEGY:

We enlisted a team of experts to help bring this project to a successful completion. Our Content Writer’s job was to create a compelling Brand Story along with the clear and focused messaging for all pages of the new website. Our Web Developer worked closely with our client to ensure the new website is modern and mobile friendly but also shows the same type of character and energy that is clearly detectable in the presence of this vibrant artist and business woman. At the same time, our SEO team ensured that all pages of the new website are full optimized and easily found by the search engines.

RESULTS:

Collaboration, creativity and a lot of fun were three main ingredients in this project, which we think is evident on the website and the client is very happy with how it presents her business and channels her personality!

View Site www.gailtaylormusic.com

PROJECT LEADS:

Tony Pavao
Catherine Buchanan photo

Catherine Buchanan
Editor & Copywriter

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Afroze Qayyum photo

Afroze Qayyum
Digital Marketing Director, Promotional Marketing Consultant

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Anna Paczkowska

Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant

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