Project Description

Dandy Oil logo

Website Design For A Fuel Distributor

OBJECTIVE:

Our client, Unity Dandy Oil, came to us with a specific set of needs for their new website. Not only did the new website had to be mobile-friendly and SEO optimized, but it also needed to provide information on their petroleum products & delivery services in an easy-to-understand, clear and approachable manner. A BIG wish list item for our client was adding an additional location – Matonabee was a new northern location for Dandy Oil. This NEW location needed to be clearly featured on their website.

STRATEGY:

We enlisted a team of experts to help bring this project to a successful completion. While our web developer was building the pages and functionality, our copywriter was creating clear and optimized written content that would help funnel each website visitor across the pages. In the meantime, our SEO team made sure the entire website and its content would be easily recognizable by search engines and local properties that link to it. A designated project manager ensured that each aspect of the new website was catered to the client’s needs. Through research and a deep understanding of fuel & lubricants, we were able to provide Dandy Oil an edge among the competition.

RESULTS:

Through brand consistency across the entire site, beautiful, custom images, clear & focused messaging, and built-in interactive tools, this website is a helpful resource to prospects and a marketing tool to a very happy client!

View Site dandyoil.com

PROJECT LEADS:

Julia Amulung photo

Julia Amulung
Web & Graphic Designer

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Catherine Buchanan photo

Catherine Buchanan
Editor & Copywriter

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Daniel Tendera photo

Daniel Tendera
Senior Digital Marketing Consultant

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Anna Paczkowska

Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant

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Lisa Reid Photo

Lisa Reid, B.Ed, CAS, FAM Certified
Senior Promotional Marketing Consultant, Virtual Marketing Assistant

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