OBJECTIVE:

Our client, Kustom Promos, needed our team of experts to help launch their new brand and digital marketing. They also required support for several IT tasks and website updates.

STRATEGY:

VMA (Virtual Marketing Assistance) allows our clients to have specific deliverables completed on an hourly basis. They prepay a set of hours which gives them access to anyone on our team and we update the client on the time left in the package as tasks get completed. For Kustom Promos, our IT department supported the creation of branded EMAIL SETUPS, INTEGRATION with Microsoft Office 365, and SYNCING of previous system’s contacts and calendar. WEB DEVELOPMENT was needed to complete a few updates to the site and our Creative Services Department supported Kustom Promos with assets their EMAIL MARKETING CAMPAIGNS, CUSTOM BROCHURES, LEAD MAGNET MARKETING as well as processing images for new product additions on the website. What also comes with the VMA packages, while we work closely with this client, is the ongoing strategizing of their upcoming marketing initiatives and planning of what’s next for the brand. We use a shareable, online project management platform to keep track of everyone’s workflow and to manage our clients’ projects efficiently. This system allows us to quickly update our VMA clients with all the details of work done and time tracking.

RESULTS:

We have created VMA packages for clients such as Kustom Promos, who need to tap into several different marketing and administrative departments without the need of having all of those professionals on payroll. As a result, our clients save money while having all their tasks completed by experts! VMA also has a compounding effect on the value derived from these services as our team becomes more and more familiar with the client’s brand and truly becomes an extension of their team.

View Site kustompromos.com

PROJECT LEAD: