Project Description

University of Alberta Submart logo

Unique University And Team Keepsake

OBJECTIVE:

Submart is a University of Alberta Students’ Union-owned store that is located in the Student’s Union Building on campus. The store carries all sorts of Golden Bears and Pandas tshirts and sweatshirts as well as a range of University of Alberta crested items. They were looking for something new and unique to add to the store and for use around the campus and dorms.

STRATEGY:

We have chosen a sublimated pillow cushion as the perfect product for this project. This decoration process allows for a full-color all-over design and we took advantage of that with the subtle pattern extracted from the logo in the background. We added the Bears and Pandas logos to instill  pride of both teams and add the fun factor to the pillow, which these two logos instantly provide 🙂

RESULTS:

As our client mentioned: “The reason that I wanted to order them was simply the fact that they are a fun, unique item which I had never done before and what a great keepsake. Price was great! The pillows will look great on display and will be functional in students dorms or as employee chair back pillows. AND we love to celebrate and honor our University teams!”

PROJECT CREATOR:

Lisa Reid Photo

Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant

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