OBJECTIVE:

A major waste management company was hosting a National Championship Truck ROAD-EO Competition. They required a unique, memorable recognition award that was both non-traditional and exciting for participants to strive for.  Additionally, the rigorous road skill competition was held to promote road safety and therefore, the award was required to create a buzz around the importance of excellence in safety.

STRATEGY:

We sourced a SIMBA heavy-weight championship belt that could be used for a recognition award.  We designed this BLING studded ROAD-EO championship belt as a brash and bold recognition award.  This belt would also allow us to decorate it with attention grabbing jewels which would assist us in creating a buzz or frenzy.

RESULTS:

The client, as well as, the contestants at the event were incredibly impressed by the rare and extraordinary award. The championship belt award continues to be used during its national & regional competitions.

INDUSTRIES:

Utilities