OBJECTIVE:

The Riggers Hockey Academy (RHA) was looking for cool and unique awards for “Player of the Game” and “Heart and Hustle” to give to their 2011 HSL players after every game.

STRATEGY:

Not wanting to award a cheap award that the players would not appreciate, CREATIVE came up with the Bling Chain idea from Simba. The winning players got to wear their prizes with pride until the next game.

RESULTS:

The kids were stoked to see the awards and work a lot harder on the ice for the chance to show off their bling chain award after the game.

PROJECT LEAD: