Project Description

Hot 107 logo

Unique And Fun Gift For Radio Listeners

OBJECTIVE:

HOT107 is always on the lookout for something unique and fun that everyone can enjoy.

STRATEGY:

Known for trending and catchy music and radio shows, we really wanted to match this client with an equally fun and trending promotional idea. And what’s more fun than custom socks to call your very own! The socks are a step and repeat design in the client’s corporate colours to really drill in their branding, while maintaining a fun nature to the design.

RESULTS:

As a result, HOT107 can give away socks that anyone would love to wear and show off. This promotional item is now bringing forward the cool and fun aspect of the wearer’s personality, which matches their favorite radio station’s brand qualities!

PROJECT CREATORS:

Kelly Tran

Kelly Tran, B.Sc, TAS
Promotional Marketing Consultant

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Misty Mushynsky photo

Misty Mushynsky, TAS
Promotional Marketing Consultant

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Michelle Reidy