Project Description

ONE Properties logo

Tradeshow SWAG That Makes A Brand Stand Out

OBJECTIVE:

The ONE Properties retail team attends the annual International Council of Shopping Centres (ICSC) tradeshow in Toronto. This tradeshow is an opportunity for developers, retailers/tenants, brokers, and industry service providers to connect. As most of the tradeshow attendees attend multiple tradeshows and receive the same items time after time, this client wanted to set themselves apart by targeting tradeshow attendees’ children.

STRATEGY:

Looking for a fun swag item, out client turned to the CREATIVE’s New, Trending & Innovative Catalog and noticed the Bouncy Buddies. These fun promotional toys have a bouncy ball inside, come in a variety of animals and are designed to create a frenzy at a busy event by bouncing them straight into the prospects’ hands as they approach the booth! They also are a perfect giveaway for children. All bouncy animals chosen by the client were fitted with white t-shirts branded with the client’s full color logo.

RESULTS:

In the client’s words: Booth visitors know us for having fun giveaways. In the previous years, we gave away screaming sling shot monkeys and farm animals. We see the same retailers year after year, and they are always eager to know what fun/exciting items we have to giveaway this time. Their reaction? “YOU GUYS ARE SO FUN! LOVE THIS IDEA!”

PROJECT CREATOR:

Carla Novikoff photo

Carla Novikoff, CAS
Senior Promotional Marketing Consultant

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