OBJECTIVE:

The Alberta Retired Teachers’ Association was looking for new and innovative SWAG to provide to delegates at the Teacher’s Conventions in Edmonton and the surrounding area.

STRATEGY:

The selected set of promotional products included magnifiers, smartphone screen cleaners, and retireMINTS. We knew that they would be useful, yet fun, on-budget and were a great fit for our client’s target audience.  They were also chosen because of their ability to display the ARTA logo in full colour, which helped these items be more noticeable at the events.

RESULTS:

These promotional items were handed out at the tradeshow booths and multiple conferences and were very well received!  It is important to stand out in the crowd and these items were fresh and unique and helped the ARTA gain interest in their association, and perhaps more members down the road.

PROJECT CREATOR: