A large agricultural company required gifts for dealers to drive new sales of their seed corn product line. They requested a high quality gift set for a typically male audience which included clever and classy packaging and a printed romance card which could provide additional sales related information.
A 3 piece tool set was selected, which included a knife, a pair of pliers, and a flashlight for its’ usefulness and portability in a truck or tractor. An insert card was created for the gift box which allow the addition of the company’s slogan: “CHOOSE THE RIGHT TOOL. GET THE BEST RESULTS!” The insert card allowed the ability to provide more marketing information about two types of seeds on the back side.
The gift and the gift box were a tremendous success. Growth in seed sales were achieved as a result of this promotion.
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