OBJECTIVE:

The LA Crude Rugby Club was looking for a few items as brand merchandise, which they can resold to their club members to raise funds for their club. The proceeds collected will support a couple of their junior players who had made into a local rep team.

STRATEGY:

We recognized that the LA Crude club members will proudly wear and display their logo on trendy and practical items. Therefore, we’ve chosen one of our agency’s favourite Richardson hats for the men’s and a stylish Ponytail cap for the ladies. We have also paired these hats with a nice can koozie specifically for those who like a cold one during a rugby game.

RESULTS:

All three items were a big hit and sold out in record time! In turn, the funds collected are helping two young rugby players to play the sport they love at their highest level.

PROJECT CREATOR: