OBJECTIVE:

Rise Up is an ANFCA initiative focused on empowering urban Indigenous youth. With the recent pandemic restrictions, the annual forum was moved to a virtual forum. Even though it was digital, ANFCA wanted to give all the youth something tangible in the form of an amazing swag bag.

STRATEGY:

This year we focused on useful sustainable items for the swag bags. We kept the designs clean and simple for a timeless look. To complete the package, we selected a combination of Canadian-made products, recycled materials, seeded, and eco wheat products.

RESULTS:

A cohesive swag package with complementary products was created for all the attendees of the forum.

PROJECT LEADS: