Summer Safety Program

VENDOR SHOWCASE

OBJECTIVE:

Our client was looking for a budget friendly, but high perceived value item to promote the hospital’s summer safety program. They wanted a fun item that patients would be happy to keep after filling out health forms.

STRATEGY:

We sourced and ordered the sleek Write Rubberized Pen in several fun colors and included a vivid imprint on each item. We added a pen tube with matching logos to keep the pen inside for that elevated presentation experience and higher perceived value.

RESULTS:

The giveaway was a hit. Patients loved the rubberized feel of the pens and appreciated that the low viscosity ink wouldn’t smudge. The client also loved that the recipients would keep the pens as souvenirs, which made this health initiative more fun and memorable.