OBJECTIVE:

A major internet search engine was looking for a fun giveaway that would be great for various outdoor events.

STRATEGY:

The company has several student ambassadors who would take the giveaways onto campuses for recruiting, and they also give them away at events such as career fairs, company picnics and trade shows. What better item to giveaway than many different colours of fun sunglasses. They are a small item for easy transportation to and distribution at events.

RESULTS:

The sunglasses were a huge hit amongst the targeted demographic. They got a lot of attention and are in constant need of more. They were such a success that some of the employees started buying them on the side for their own personal uses: weddings, birthday parties, kids swim teams, golf events, etc. This turned into even more business for them.

INDUSTRIES:

Agriculture • Computer/Software • Construction • Education • Oil & Gas • Hotel/Tourism • Manufacturing • Forestry • Real Estate • Transportation • Utilities