OBJECTIVE:

The Alberta Retired Teachers’ Association was holding their annual “Top-Secret” staff retreat and were looking for items to give to employees.  They needed something for the staff to wear, something to keep their bellies full on the 3-hour bus ride each way, a snack for “turn down” service at night time, plus a drinkware piece.

STRATEGY:

The options selected needed to be lightweight and easy to transport, so the sandwich cookies and popcorn boxes were an excellent choice. The apparel piece needed to be something both men and women would wear, as well as being “office friendly”. The tumbler chosen was personalized with each employees name for an added touch.

RESULTS:

“The retreat was great, and everyone raved about everything! The tumblers and the jackets were huge hits – there are staff using them again today” ~ Client comment.