OBJECTIVE:

Traditionally, All Weather Windows would host a creative and fun Christmas party to celebrate their clients and present them with gifts. This past year the party was not to be so we had to come up with a gift that was functional, fun, and had the ability to be shipped to each individual contact. The gift of choice was the Pop’N Gourmet Popcorn Gift Set.

STRATEGY:

The Popcorn bowl is a collapsible, microwaveable, and dishwasher safe bowl. The bowl can fit up to 9,.3 cups of popcorn! The bowl was complimented with kernels of popcorn and two great popcorn flavourings.  All of the items were packed into a small gift box and of course, branded with the client’s logo. Before the order arrived, Lisa was provided with a list of 100 different locations to ship each individual box to clients in Western Canada.  The labels were ready and waiting for the order and were quickly labelled and shipped to each location. The boxes were also outfitted with personalized Christmas cards for each client and signed by executives of All Weather for a personal touch.

RESULTS:

The recipients were surprised and thrilled with their All Weather Popcorn bowl. The bowls will come in handy for all of our cold nights in, watching Netflix and chilling.

PROJECT LEAD: