Social Media Paid Advertising
OBJECTIVE:
Our client, EmployAbilities, came to us needing help filling their upcoming Virtual Connections program. This program is offered in Lac La Biche, Athabasca, Westlock, Barrhead, Cold Lake, Bonnyville, Vegreville and St. Paul.
STRATEGY:
As part of an integrated marketing campaign, we utilized paid social media marketing (Facebook/Instagram) in the form of a carousel ad to help promote and fill the Virtual Connections program. As this program is offered in many Alberta towns, we targeted our ads demographically and had 4 varying ad sets to ensure all locations received fair ad visibility.
RESULTS:
This 30-day, traffic, campaign resulted in over 180,000 impressions and 558 link clicks, successfully filling their program.
PROJECT LEAD:
Jessica Klimko, B.Com, CAS, CDMP
Digital Marketing Director, Promotional Marketing Consultant
