Project Description

Social Media Engagement Contest

OBJECTIVE:

Every year our agency opens its doors to prospects, our clients, and the community. Our CREATIVE team hosted an open house event, Camp CREATIVE at an off-site location. At our event, we inspired and encouraged guests participating in the event to engage their network of friends through a social media campaign. The goal was to create awareness about the event and the creativity featured at this venue. Our company goal was to have over 100 shares from the 400 guests attending the event.

STRATEGY:

At the event, we used visible signage to communicate the contest to all the participants. The request included a photo using one of the multiple selfie frames and the requirement to post on Instagram, Facebook and or LinkedIn using the hashtag #actCREATIVELY. We also included multiple props at the photo location to showcase our creativity.

RESULTS:

An overwhelming number of posts were calculated during and after this event. A total of 294 posts were shared on multiple platforms surpassing our target.

To view many of these posts you can visit: https://acreativeagency.ca/camp-creative/#

PROJECT LEADS:

Pete Kmech Photo
Anna Paczkowska

Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant

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