OBJECTIVE:

Ned’s Wish required a UNIQUE fundraising item that the police community would desire for a silent auction event.  This item was required to have a law enforcement theme and it was essential to be branded with the Ned’s Wish logo.

STRATEGY:

We selected a Remote Control, Bluetooth SWAT Truck Speaker COOLER.  This product would allow Ned’s Wish the ability to market their brand by showcasing the aid of their K-9 Police Officers as well as raise funds for their silent auction goal.  The truck was customized with clever dog-themed decals and when the speakers were turned on, it would also bring a considerable amount of attention to this retired K-9 charity.

RESULTS:

This cooler assisted Ned’s Wish in achieving its $10,000 funding goal.

PROJECT CREATOR: