Safety Recognition Program


One of the world’s largest heavy machinery dealers in Edmonton  that sells, rents and provides parts and service for equipment and engines to customers across diverse industries, including mining, construction, petroleum, and forestry contacted us for an INNOVATIVE SAFETY PROGRAM. The primary objective of this safety campaign was to recognize the hazardous areas at the parts, service & field areas. We recognized that as much as 5% of a company’s total profits could be saved by implementing a safety program and therefore we created a program to support this initiative.


This program was original in that for the first time in this industry a company has used video captured from its employees to record and improve areas in safety. If the criteria were met by the employees, a total of 50 points was awarded to that employee, who could then redeem the points for a reward. The top 50 videos received would qualify for 100 points based on the “Power of the Video.” This program focused primarily on hand and finger hazards. The compelling part of this program could be seen in the employee’s expression of how an injury would “impact them in their personal life, not just their career.” The slogan for this safety campaign was “SEE SOMETHING, SAY SOMETHING” which is exactly what this program literally captured.


The success of this program was evident after the test pilot was completed. The program was EXPANDED from 500 employees to 5000 employees as a result of its ability to manage dangerous areas and risk, as well as, due to the number of qualified videos that were submitted. A total of 1475 hazardous and potential incidents were exposed and this Employee Recognition Program successfully helped diminish a significant number of injuries and dismemberments at the workplace.


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Lisa Reid, B.Ed, CAS
Senior Promotional Marketing Consultant

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