OBJECTIVE:

University of Alberta Department of Biological Sciences wanted a set of promotional products to gift their staff as a reminder of their contribution to a major project. These gifts would also need to provide everyone with daily reminders of their vision statement, which emerged from the planning process – “Inspire Discovery for a Better World.”

STRATEGY:

Our client’s Executive Team created a 5-year strategic plan over a period of 8 months. All members of the Departmental Staff (academics and support staff) were instrumental in providing their feedback and input throughout the planning process. For this project, the promotional items were chosen based on their functionality and usefulness to the recipients (the calendar and the pen would be a daily reminder of the planning process), as well as, the imprint area, which would allow for the full display of the inspiring vision statement (a tote bag displays the message in brand colours). The staff were gifted these items at the strategic plan launch event to acknowledge their contributions.