OBJECTIVE:

To provide trendy products that would become valuable branded merchandise for a local business with an online company store.

STRATEGY:

These products were chosen because they fit the client’s lifestyle brand and have a retail-inspired look. They are on-trend with currently popular style of textures/shapes and a one-of-a-kind boutique, rustic vibe. Anchored Collective positions itself as a lifestyle brand, anchored in celebrating people through positive and playful words and so we knew how important it was to select products that would be a great canvas for the wonderful quotes Anchored wanted to feature… because #wordsarepowerful