OBJECTIVE:

Our client, Unity Global Financial, wanted to improve their digital marketing funnel by adding two landing pages to their website that makes it easy for clients to provide a referral and find financing information.

STRATEGY:

For the landing pages to be the most effective, it is important to create very targeted messaging, pair it up with just the right images and provide a clear call to action. That is exactly how we approached this project. The content writer, already familiar with the industry, worked with our client to formulate written content that was focused and easy to understand. The web developer then worked on putting it all together with just the right images and designed the pages using a modern, easy-to-follow layout, that is also consistent with Unity Global‘s existing website. Online forms were the call to action on these pages and we ensured that they are accessible throughout the pages.

RESULTS:

The results are two beautiful, on-brand, and effective landing pages that blend seamlessly into the client’s website and their overall digital marketing funnel. These two pages are used as core pages within the website and will be used to convert traffic from Google ads. Our client is now armed with more highly converting tools to promote their services!

View Referral Landing Page https://unityglobalfinancial.ca/referral-program/

View Financing Landing Page https://unityglobalfinancial.ca/bad-credit-mortgage/

PROJECT LEADS: