OBJECTIVE:

Not only is AltaML a North American leading AI company, but they are also passionate supporters and visionary leaders in Alberta’s tech sector as a whole. AltaML was looking for a product that could be worn to show support and collaboration for our growing and emerging Alberta Tech Industry.

STRATEGY:

AltaML approached us with the request for high-quality t-shirts with a vibrant full-front print that could be sent to colleagues and friends within the tech community.

RESULTS:

Upon receiving, the recipients were encouraged to share on social media with #IheartABtech, and the recipients did not disappoint! The number of shares and tags were off the charts and the demand for the t-shirts is still going strong!

PROJECT LEADS: