Participating In A Bid

OBJECTIVE:

This past spring, Creative was given the opportunity to participate in the Good Samaritan bid for their Safety and Merchandise program.

STRATEGY:

As part of the client’s selection process, we presented our Programs team and plans for company stores along with some examples of how we could use the GSS logo on different promotional products. We wanted to show our creativity along with different types of decorating methods. In the presentation, we showed examples of a digitally sublimated lunch bag, pad print on the tumbler, embroidery on caps, silkscreen on the colorful blue umbrella, laser engraving on the wine box and debossing on leather and golf shirts. This added an educational element to the presentation and also gave us points for showing care and attention to the detail of the client’s logo.