OBJECTIVE:

The Alberta Aboriginal Youth Council (AAYC) came to us in need of organic content to boost awareness and engagement with their upcoming Youth Council Cohort for the 2022-23 year.

STRATEGY:

Working with the AAYC, we built a robust 4-week content calendar filled with varying types of posts regarding the upcoming cohort. Whether they were educational, event, or activity-based posts, we needed to ensure that AAYC’s followers knew everything they needed to know about what it’s like being in the cohort and, why it benefits them and their community.

RESULTS:

Our social team carefully and strategically crafted visually appealing and representative posts about the AAYC cohort. AAYC has since successfully started this year’s cohort!