OBJECTIVE:

David Thomas King School opened its doors in Secord for the first time in the fall of 2017. Alongside their philosophy that celebrates inclusion, we wanted to create an online platform for students, parents, and staff to purchase spirit wear in support of their school pride.

STRATEGY:

In partnership with the school, we created the Knights logo to keep students and staff connected with the culture and values of David Thomas King School, in and outside of the schoolyard. This logo has now become a staple in all of their athletic and team wear! All items were made available in youth and adult sizing to truly embody the inclusivity model the school has created.

RESULTS:

The store was so well received in 2017 that we opened the store again in 2018, giving the same opportunity to the new wave of students to celebrate and unite with their peers while rocking their wicked Knights gear! We even had Mr. King himself purchasing Knights gear in support of this community he has helped build!

PROJECT LEAD: