OBJECTIVE:

TechInsights wanted to offer their staff the opportunity to purchase branded merchandise for themselves, their team, or specific customers. They have business locations across Canada and also across the world in various countries including the USA, UK, Poland, Korea, and many others. They wanted to accommodate purchases not only in Canada but in their international locations as well. Another main objective was to enforce their brand and create brand consistency throughout the markets.

STRATEGY:

An online Pop-Up store was created to make the TechInsights merchandise accessible to all their business locations and display quality products with consistent branding throughout. The store offered a collection of products that included business attire, casual apparel, and a few accessory items.

RESULTS:

The store was well-received as an excellent tool to accommodate online orders from around the globe. The store was accessible to all staff and very user friendly. Orders were processed efficiently, secure international payments were collected, and the branded product looked fantastic!

CREATIVE and TechInsights collaborated to efficiently manage the distribution of products. CREATIVE supplied the product, split the items into separate orders, and labeled the orders accordingly to ensure quality control, accuracy, and organization. TechInsights was able to use their internal shipping methods to redirect deliveries to their international offices. The process was positive, effective, and timely.

PROJECT LEADS: