OBJECTIVE:

Have you considered adjusting your company branding to match specific occasions in the year? Many have done it on social media with profile photos, but do you know that promotional products can be done the same way? Take Agilus as an example, they wanted to modify their logo to match Pride Month in support of its belief in diversity, inclusion, and equity in the workplace.

STRATEGY:

The plan was simple: create a rainbow version of the Agilus logo, print it on their favourite t-shirt, and then make it available exclusively on their company web store before June for all their employees.

RESULTS:

This Rainbow Agilus T-shirt has since become a staple on their web store and is available to purchase beyond June.

PROJECT LEADS: