OBJECTIVE:

Festival Singers is a mixed community choir based in Sherwood Park, Alberta. This not-for-profit choir was looking to add some branded items to their welcome packages. Additionally, because the Festival Place venue is home to a variety of organizations and events in the community, the choir wanted items that could also help identify their members during rehearsals and performances.

STRATEGY:

It was a no-brainer when water bottles were the first item that came to mind during our initial consultation. There are many reasons to stay hydrated for general health, but for musicians – particularly vocalists – hydration is key! In order to keep the vocal cords truly hydrated, you need to drink water throughout the day. Including a water bottle in the welcome packages encourages members to take their first steps toward good voice quality. The lanyards were the ideal choice for turning heads at concerts, effectively showing off the Festival Singers brand and helping the choir members stand out in the crown. Finally, the rehearsal folders, in blue gloss colour and with a beautiful silver foil imprint, will allow members to keep music organized!

PROJECT CREATORS: