OBJECTIVE:

To provide apparel and awards that allow Vivid Dance Festival to stand out from the rest.

STRATEGY:

Using Vivid Dance Festival’s primary color of teal, white, and grey, we created apparel that represents their brand as fun and original. The medals selected allow participants to attach them to backpacks and dance bags. As well, we opted for black ash plaques so that winners can insert a photo of their dance group and show the plaques proudly at their studios.