Project Description

VEA logo

Make A Statement At Events

OBJECTIVE:

A virtual assistant company was looking to make a statement at its future corporate events. They required a fun, memorable and refreshing product that could create an unforgettable experience that was long-lasting and tied into its marketing objective.

STRATEGY:

Our agency selected a CUSTOM, remote-controlled, Bluetooth speaker truck. It was chosen because of its ability to draw attention to the ASSISTANT model that VEA uses (Virtual Executive Assistant). But, it was a REFRESHMENT assistant that could be driven remotely throughout the event while music was playing.  Cold refreshments were placed in the body of the cooler and distributed at their events.

RESULTS:

The product was extremely well received. It was a conversation piece that created a memorable branding moment. Discussions are now in place for custom bottled water with VEA’s branding on it to be accompanied in the cooler.

PROJECT CREATOR:

Pete Kmech Photo