OBJECTIVE:

Our client, Devon Christian School, wanted to increase their open house attendance numbers with the goal of ultimately getting parents to register their children for the new school year. They contacted CREATIVE to build Facebook and Instagram ad campaigns, which led to a landing page.

STRATEGY:

Social media ads alone won’t help drive attendance therefore our team constructed an ad audience-focused, on-brand, and visually pleasing landing page. The landing page and social media ads work together in converting traffic into open house attendees. The interlaced content was focused and simple to understand but also persuaded the page visitors to come to the school’s open house and presented the school as the right choice for their children.

RESULTS:

The result is one highly-converting landing page and social media ads that helped our client, Devon Christian School increase registration sign-ups while also empowering them with more highly effective digital marketing tools to stay ahead of other schools.

View Landing Page devonchristianschool.ca/registration

PROJECT LEADS: