OBJECTIVE:

Our client wanted to run an ad campaign on Google that would promote their exterior lighting services. In order to optimize the success of the campaign, a landing page was needed to communicate their service offering and convert all of the ad’s traffic into interested clients.

STRATEGY:

Because this is the second time we have been tasked with Google Ads/Landing Page campaign for this client, we were able to use previous analytics regarding user behavior on the website, and keyword research. This amplified the strength of this new campaign’s technical details.

Our client provided wonderful images of their lighting products in use, which added to a beautifully designed landing page and we used our Content Writer already familiar with this client to communicate in a language consistent with the rest of the website.

Combining a modern web design style with the right written content and high-quality images all strategically places to increase conversion of the landing page is an absolute key when running ads.

This was a seasonal, 3-month campaign.

RESULTS:

Prior to the holidays, the campaign was instrumental to increase awareness and was leading high-intent users to the landing page. Overall results were: 94,923 impressions, 1833 page visits, and an astonishing 49 form submissions and 14 phone calls! With this extra demand in their services, our client was happy to say that it kept their crew busy with installations throughout the campaign months. They also mentioned the quality of leads was excellent with over 90% turning into meetings.

View Landing Page splashdowneaves.com/exterior-lighting

PROJECT LEADS: