Project Description

ITA Group Sales Conference

VENDOR SHOWCASE

OBJECTIVE:

ITA Group was having their annual Fall Sales Conference. They wanted to revamp it into an inspiring, educational and tech-focused experience for the team. They wanted a way to immediately engage their sales force at the beginning of the conference.

STRATEGY:

A journal with an NFC Tag was designed to immediately engage the team. They wanted the journal to be inspirational and eye catching so a full coverage deboss and 4 color process indented dome encasing the NFC tag were incorporated. The NFC tag took the user directly to a webpage that had the event schedule, documents pertaining to the conference and a direct link to an Event app in the iOS App Store.

RESULTS:

The event was a huge success!
260% more session engagement than the prior year.
98% of the attendees considered themselves knowledgeable about ITA Group after the event.
100% of the sales team members left the conference feeling enthusiastic.

INDUSTRIES:

Computer/Software • Education • Finance • Non-Profit • Oil & Gas • Health • Hotel/Tourism • Research